Know your donor. Strengthen the relationship. Increase your impact.
TDA Technology helps charities bring together donor data from different sources, improve its quality, and make it immediately usable for fundraising, marketing, and analysis.
From data to donor relationships
The Customer Experience Platform from TDA Technology brings together donor data from different sources into one reliable and up-to-date donor profile. By enriching this profile with segmentation and audience insights from TDA Analytics, it creates a powerful foundation for more targeted fundraising, stronger donor relationships, and more effective campaigns: through the right channel, at the right time, and with a message that fits both the relationship and the donor’s world.
This enables charities to make smarter use of their existing data and resources:
- less manual work
- better data quality
- more relevant communication and better results from campaigns and touchpoints
This leads to better decisions in acquisition, retention, reactivation, and relationship building.
Benefits of our Customer Experience Platform
For charities, the value lies not only in better technology, but above all in stronger donor relationships and better fundraising results.
More Relevant Donor Communication
Higher Conversion and Donor Value
Audience Insight Advantage
More Efficient
Processes
Greater autonomy for marketing and fundraising
Better Management and Decision-Making
Scalable foundation for further personalization and innovation
Flexible Support and Hands-On Experience
More Donors, Higher Conversions. How?
The Netherlands Red Cross had a wealth of donor data but was barely able to make use of it. Discover how, with the help of our Customer Experience Platform, they increased their conversion rates by dozens of percentage points and what your organization can learn from their experience.
From Donation to Relationship: How KWF Gets to Know Every Donor Personally
KWF Cancer Society relies on nearly one million donors to fulfill its mission. However, with data scattered across dozens of channels, it was difficult to truly understand donors, let alone engage with them in a personal way. With the Customer Experience Platform from TDA Technology, KWF brings all donor data together into a single customer view and communicates more effectively than ever before: at the right time, through the right channel.
