Connect people through aid and data through platform technology. For over 160 years, The Netherlands Red Cross has been a symbol of aid and solidarity. Since its establishment in 1867, the organization has been dedicated to relieving human suffering wherever it arises.The Red Cross and other non-profit organizations are facing a challenge: the number of supporters and the complexity of donor data are increasing. Valuable data are being collected and stored across various channels and systems, making it difficult to understand their donors comprehensively. This fragmented data and the absence of a complete customer view hinder the ability to run targeted campaigns, leading to missed opportunities to identify and engage with new donors.The Red Cross sought assistance from TDA Technology and its Customer Experience Platform (CXP) to address these challenges. The TDA Technology CXP offers a centralized solution that consolidates and organizes all donor data, enabling the organization to generate a 360-degree customer view.

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